Digital Advertising Specialist
Manage the execution of lead and demand generation campaigns focused on outbound and inbound marketing, nurturing, engagement, and sales enablement.
Drive campaigns with Pardot and SFDC.
Experience and familiarity with account based marketing techniques.
Consult through analysis, tools, expertise, trend insights, and reporting of results.
Coordinate and project manage with the Product Marketing, Product Management, Sales Development Representatives and Sales Account Executives.
Continually stay on top and ahead of the changing digital marketing landscape specifically marketing technology and automation.
Create and leverage content with a high understanding of client products and services through multiple channels.
Work closely with Product Management and Marketing Communications to create campaign content that is solution based and focused on customer interest points and/or critical business issues.
Execute and quantify new strategic campaigns and opportunities to understand marketing performance and reach.
Work with channel marketing campaigns in support of peer collaborative projects with distribution channels.
Experience with marketing automation rules for data integrity and database regulation.
Familiarity with marketing attribution and Salesforce campaign management.