Customer and Product Marketing Manager
Plan and execute direct marketing engagement programs consisting of email, direct mail, website, digital, and marketing collateral for clients and Affiliates, to drive awareness, loyalty and portal adoption.
Help develop, coordinate, and execute a communications plan for both Affiliates and customers.
Work closely with the Implementation Team to provide ways to market SMS Assist to new clients and their teams.
Work closely with the client relations team to develop materials to educate customers on SMS Assist processes e.g. Billing, Operations, Technology etc.
Help develop, plan, execute, track and analyze Account Based Marketing campaigns to current and prospective customers.
Work closely with the Training team to create and maintain a formal training package.
Work with Product to help develop communications, documents, guides and other materials that direct our clients’ engagement with SMS Assist and knowledge of the One platform.
Monitor client portal adoption metrics and collaborate with internal teams to determine ways to promote ongoing enrollment and utilization of client portals.
Help determine ways to increase our clients’ & Affiliates’ engagement with SMS Assist and knowledge of the One platform.