Manager, US Digital CRM Marketing
23 hours ago
The US CRM Marketing Manager will partner with various teams to develop next gen CRM strategy, capabilities and processes to deliver personalized, customer-centric marketing campaigns across multiple digital channels and touch points. They will spearhead campaign and communications strategies for assigned programs, execution and implementation of promotions while working with key stakeholders across the organization to develop and implement tailored and personalized E-Mail, Push, SMS, App, and additional marketing initiatives; such as Customer life-cycle marketing, cart abandonment, Loyalty program efforts, and data-mining. Reporting to the Director of CRM, this role will deliver and drive recommendations and enhancements to reach aggressive revenue goals and key performance indicators. The ideal candidate will be able to work in an agile environment to deliver results, while also helping to define strategy and plans for the next generation of CRM needs. The role requires a passion for customer data, developing measurable delivering results, a commitment to action-oriented analysis and a keen focus on the customer – both external and internal. The right candidate will thrive in a fast-paced, collaborative environment, working across various marketing partners, IT, legal, and Finance.