Paid Search Specialist

| Chicago
ActiveCampaign is a quickly growing SaaS company. We’ve built an integrated marketing & sales platform for companies of all sizes. We are known as the easiest to use solution on the market and offering the best support experience.
Over the past couple years, the buzz around our platform has been growing. On the marketing team especially, there is a sense of urgency to capitalize on that goodwill. To excel here, you’ll need to be a driven, self-motivated person who can produce great work, quickly.

We are looking for a highly organized and driven team member with experience in digital media optimization. You’re a street fighter, relentlessly optimizing media spend. You’re not afraid to ask for test budgets because you know that you have the tenacity to find a way to make it work. You won’t give up and you know how to back everything up with data, showing the return - specifically with expertise in paid search.

What Your Day Could Consist Of:

  • Optimize digital media for funnel marketing metrics
  • Coordinate and communicate across the marketing team to maximize revenue and campaign optimization strategies
  • Own and manage ad campaigns, including ad trafficking, quality assurance, performance monitoring and optimization, campaign asset troubleshooting, reporting, etc
  • Use best practices to track, measure, and analyze campaign and flight activities
  • Resolve delivery and performance problems
  • Setup and test ad creative to run on the web and mobile devices
  • Monitor campaigns throughout their lifecycle and communicate with marketing team on issues and status
  • Follow ad operations workflow and suggest enhancements to the process

What You Need:

  • Two or more years of ad trafficking experience required
  • You have extensive experience with managing paid search campaigns and familiarity applying those strategies to other digital tactics like retargeting and Facebook; but we're also looking for someone that can also research and recommend new platforms
  • Demonstrated ability to create and execute upon a relevant B2B focused digital media strategy
  • Strong technical understanding of ad tags, 3rd party ad serving tools, and reporting
  • Familiar with ad technology, supporting strong execution on your digital media strategy
  • Strong analytically thinking, mathematical, strategic, organizational, and creative problem-solving skills
  • Strong organization skills, diligence, and follow-through
  • Self-starter with disciplined workflow practices
  • Deep understanding of the online advertising ecosystem, including the programmatic space
  • In-depth knowledge of the digital advertising industry, advertising technology, concept, and terms

We continually invest in our employees and offer comprehensive benefits including 100% coverage of your medical premiums and 50% for dependents, open vacation policy, fully paid maternity and paternity leave, 401k matching, catered lunches every day in a kitchen stocked with snacks and fresh fruit, free CTA or Metra passes, and a DIVVY bike membership (to name a few). At ActiveCampaign, we are committed to maintaining a culture that is inclusive and diverse. Our colleagues foster an environment that is warm, supportive, and helpful where we treat each other exceptionally well. We are looking to add curious, driven, and creative individuals to our team who are ready to grow with us!

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Location

Beautiful Chicago Loop Office overlooking State Street with views of the lake and Millennium Park and is minutes from the Metra & CTA.
1 N. Dearborn, Chicago, IL 60607

Perks of working here

401(K) Matching
401(K)
Beer on Tap
Casual Dress
Commuter Benefits
Daily Meals Provided
Dental
Game Room
Happy Hours
Health Benefits
Onsite Gym
Generous Parental Leave
Recreational Clubs
Stocked Kitchen
Unlimited PTO
Vision
Volunteering Opportunities
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