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Supervisor, Social Media Engagement

Job Description

 

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s but to build a better McDonald’s.

We are a people business just as much as we are a restaurant business. We strive to be the most inclusive brand on the planet by building diverse teams who create delicious, feel good moments that are easy for everyone to enjoy. Joining McDonald's means thinking big on a daily basis and preparing for a career that can have impact around the world.

We are dedicated to using our scale for good: good for people, our industry and the planet. From bold recycling initiatives and sustainable sourcing efforts to our partnership with Ronald McDonald House Charities, we see every day as a chance to have a genuine impact on our customers, our people and our partners.

Our new, state-of-the art headquarters is located in the booming West Loop area in the heart of downtown Chicago. It is set up to be a global hub that fosters innovation: take a class at Hamburger University, sample future menu items in our Test Kitchen, and utilize the latest technology to stay in touch with your team around the globe. With monthly organized events, massive outdoor spaces, an 8000 square foot gym, and an onsite McDonald's serving international favorites, our office helps us connect with each other like never before. Needless to say, you’ll be lovin’ it here…

The supervisor of U.S. Social Engagement will report directly to the Marketing Manager, Social Engagement, and will support the manager in the strategy, development, and execution of breakthrough social content and influencer strategy for U.S. National marketing campaigns and initiatives.

The perfect supervisor understands the modern digital consumer and is passionate about translating that knowledge into fresh thinking that will push the brand in ways that help create groundbreaking and culturally relevant work that drives biz objectives and improves brand perception.

You will be part of the team responsible for redefining best in class social content at one of the biggest brands in the world. Be a self-motivated, teammate, who isn’t afraid to carve out new responsibilities and you will thrive.

Responsibilities

 

• You will work directly with the Marketing Manager and broader Marketing team to support the strategy, development and execution of social media content for national marketing initiatives. 
• You will participate in marketing program reviews to refine cross-functional strategy and creative executions. 
• You are responsible for helping evolve the brand’s national presence on social, expansive of Facebook, Instagram, Snapchat, Twitter, YouTube and emerging platforms.
• Help manage influencer relationships and partnerships for one of the most talked about brands in the world. 
• Provide real-time social content support and approvals for campaign and activations.
• Manage development and execution of branded custom content.
• Support the development, planning and execution of real-time, event marketing activations.
• Help steward agency partners to drive the production of breakthrough, best-in-class programs and work.
• Assist in the measurement and evaluation of programs in conjunction with media, consumer and business insights teams to apply key takeaways to future campaigns.
• Monitor market trends to find opportunities and generate creative ideas.
• Bring innovative ideas and recommendations to ensure the brand’s marketing remains modern, relevant and dynamic. 

Minimum Requirements

 

• You have 3 to 5 years of experience supporting development and execution of marketing plans and campaigns at advertising agencies or leading consumer retail brands. 
• You have bring and deliver creative content strategy experience
• You're experienced leading and/or working on Multicultural campaigns 
• Experience working in a fast-paced, real-time social media environment 
• Demonstrated experience working on large scale influencer campaigns
• Experience building and executing content strategies for live activations a plus 
• Strong skills in both written and verbal 
• You have previous experience leading other agencies
• Working on content development for big brand campaigns a plus
• Your experience includes a Bachelor’s degree in related field required (Marketing, Communications, Business Administration preferred but not required)

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Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • SwiftLanguages
    • CustomLanguages
    • jQuery UILibraries
    • ReactLibraries
    • CustomLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • ExpressFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CustomFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • Microsoft SQL ServerDatabases
    • OracleDatabases
    • RedisDatabases
    • SQLiteDatabases
    • TeradataDatabases
    • CustomDatabases
    • CustomAnalytics
    • CustomDesign
    • Custom Management

Location

In the heart of the West Loop, a vibrant and rapidly growing tech neighborhood. Our new HQ is accessible by all forms of transportation.

An Insider's view of McDonald's Technology

What’s the vibe like in the office?

The entrepreneurial spirit at McDonald’s is noticeable at all levels. People inspire; people are nimble; people are team-driven; people are focused on evolving and improving. When you walk around the space, you can feel the energy that comes from collaboration and problem-solving. I am motivated to push myself every day.

Jen

Product Manager, Global Mobile App

What kinds of technical challenges do you and your team face?

We are providing insights and real time event data for decision making and marketing activation at a scale very few other companies can compare to. We are moving from a 1 to many CRM strategy to a 1 to 1 contextual and personalized experience for our customers and are watching our data drive the direction of feature development within McDonald’s.

Eric

Sr. Manager, Digital Analytics

What does career growth look like on your team?

Working at a company of this Global scale has stretched my skills like never before. The sheer number and variety of customers using the product I work on every day is both challenging and exhilarating; developing my skillset in a way that would be hard to match elsewhere

Jade

Sr. Product Manager, Kiosk

What's the biggest problem your team is solving?

McDonald’s has a few consistent challenges that we’re always solving for - scale and flexibility are critical. Every piece of technology that we build has to be scalable to 30,000+ restaurants! The second challenge is flexibility –we need to provide a consistent and reliable experience, and every restaurant is unique!

Whitney

Product Capabilities and Innovation

What are McDonald's Technology Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
McDonald's provides both short and long term disability benefits at no cost to you.
Dental Benefits
McDonald’s Dental Plans allows you to see the dentist of your choice and provides coverage for preventive, basic, major and orthodontic care.
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
We have an 8000 square foot gym on our 9th floor with best-in-class equipment, classes, personal training, and magnificent views of the city!
Retirement & Stock Options Benefits
401(K) Matching
Once you’re eligible for the company match, McDonald’s will match your contributions with $1 for each $1 you contribute up to a maximum of 6% of your annual pay, up to IRS limits.
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
We offer Dependent Care Spending Accounts where you fund the accounts with pre-tax contributions.
Generous Parental Leave
We offer a variety of parental leave: paid parental leave, maternity leave, adoption leave, and unpaid paternal leave.
Flexible Work Schedule
We offer summer hours (short Fridays) from May through the end of September!
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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