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Senior Digital Marketing Manager

| Chicago

Who's Clearcover? 
Clearcover is the smarter car insurance company. We use powerful technology to offer everyday drivers better coverage for less money. We’re proud to be one of the fastest growing startups in Chicago, and we’re currently looking to add a few more extraordinary people to our team.


What is a Sr. Digital Marketing Manager 
Reporting to the Director of PR and Communications, the Sr. Digital Marketing Manager will lead digital marketing strategy with the supporting tasks of executing on email marketing, our website’s marketing performance (blog, SEO, non-partner landing pages, etc.), social media (paid and non-paid) and other creative digitally-driven strategies for increasing high-quality organic traffic. 

The role will work in close collaboration with the Growth team on partner-specific distribution channels. Partnerships span the industries of insurance, financial services and automotive shopping with partnerships taking the form of referral, lead generation, and PPC.  ​​​​​​​

What will you do?  
Email marketing:

  • Schedule, execute, and optimize our Customer.io email marketing program with responsibility for: email copy creation, audience segmentation, list management, QA, testing, reporting, and optimization.
  • Run our email marketing automation strategy to better support the acquisition and retention of customers while also ideating and testing new event-triggered journeys to support brand awareness and nurturing conversion/retention.
  • Report on email’s impact and performance, working closely with the Growth Team to understand the nuances of the various lead sources and the appropriate email marketing approach. 
  • Work with the Marketing Designer to build, test and optimize new email templates and design.

Social media:

  • Recommend creative strategies for paid and non-paid social media campaigns in support of business goals.
  • Create social media content and work with the Marketing Designer to create visuals to accompany the written content. 
  • Develop strategic paid social media advertising proposals that include: goals, campaign strategies, recommended tactics, budgets, and timelines.
  • Manage the execution and ongoing optimization of all social advertising initiatives working closely with the Growth Team to report on metrics.
  • Track, measure, and report on all initiatives bi-monthly, monitoring the effectiveness of campaigns and sharing results, insights and best practices
  • Manage a variable social media budget month-to-month which includes managing forecasting, budgeting, and pacing, campaign build, and optimization.

Website & Blog Performance:

  • Responsible for marketing performance of the website and blog from the perspective of optimizing pages, blog content and monitoring SEO performance. 
  • Work closely with the Director of PR and Communications to maintain an editorial calendar for the blog that supports and aligns with the themes and messaging on email and social media.  
  • Work with the Director of Brand Strategy and Marketing Designer to collaborate on visuals to accompany blog posts and increase engagement. 
  • Execute on uploading new blog posts using our website’s CMS system. 
  • Monitor and report on performance of the website and blog to optimize for increasing qualified organic traffic. 

What do you need? 

  • You have 5+ years of IMC experience. You’ve run successful integrated marketing communications campaigns involving paid advertising, social media, and email.
  • You have a big-picture mindset. You can envision how multiple marketing tactics work together to tell Clearcover’s story, convey our value props and encourage people to move through the car insurance buying journey. 
  • You have time management and communication skills. You’re able to prioritize multiple deadlines and deliverables at once while also being accountable for communicating progress internally.
  • You’re organized. You have a system for keeping track of the work you create that makes it easy for anyone to understand where latest versions are and where to find previous iterations.
  • You pay meticulous attention to details. You take pride in getting things exactly right, and you triple check your work before shipping it.
  • You like feedback. You’re comfortable receiving, absorbing, and applying feedback in a thoughtful and timely manner.
  • Extreme attention to detail, effective communication, and ability to self-manage. 
  • You have great relationship skills. You have the ability to build and maintain effective relationships with external vendors and partners. 
  • You live in Chicago. We have a flexible approach to working from home but we prefer that you live in the Chicagoland area for in-person collaboration. 

What's in it for you?

  • Unlimited vacation, we hire adults 
  • Equity for all employees, so you own a piece of the pie too 
  • Dental and Vision, we've got you covered 100%
  • Medical, we cover 90% of your premium, 75% of your dependents and contribute to your HSA and HRA (cha-ching)
  • While we don't match yet, our 401(K) is pretty slick 
  • Come to work pre-taxed through our FSA commuter benefits 
  • and yes, we have unlimited LaCroix, beer, snacks and the occasional ice cream social 
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Location

33 W Monroe, Chicago, IL 60603

An Insider's view of Clearcover

What's something quirky about your company?

It’s surprising how much we all grow to love discussing insurance. Everyone is genuinely interested in how the industry works and sharing knowledge. I think we feel we owe it to our customers to understand how insurance works, so they don’t have to. We’ve likely all thought at one point, “Wow, I never thought I’d care about insurance this much.”

Sunny

Senior Software Engineer

How do you collaborate with other teams in the company?

Whether I'm working with Product to promote a feature launch or partnering with our Customer Advocate team to communicate updates to customers, I get to collaborate across teams, leverage my skills & improve my expertise every day. Clearcover nurtures a collaborative environment and encourages thinking outside the box to deliver better experiences.

Alice

Director of Communications

What are Clearcover Perks + Benefits

Culture
Volunteer in local community
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Clearcover covers 100% of the employee's dental benefits.
Vision Benefits
Clearcover covers 100% of the employee's vision benefits.
Health Insurance Benefits
Clearcover's health insurance plan is with United Healthcare with a range of plans including PPO, HDHP and HSA. If you elect an HSA, we cover your out-of-pocket deductible as an HSA contribution.
Life Insurance
Clearcover offers voluntary life insurance.
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Clearcover offers parental and maternal leave with up to three months of paid time off.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Clearcover's offers Commuter Benefits, employees can save an average of 30 percent off their commute by contributing pre-tax dollars.
Company Outings
Clearcover celebrates company wins by organizing quarterly outings to a variety of places like the Escape Room, Punchbowl Social and Bounce.
Game Room
Clearcover's game room includes a state-of-the-art ping pong table, custom Nerf gun wall and a Pop-a-Shot to let employees enjoy breaks between work.
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Job Training & Conferences
Clearcover offers a stipend to each employee to invest as they choose in their own professional development.
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
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