Senior Analyst, Marketing

| Chicago

Over the past couple of years, the direct mail channel has been growing at Enova. On the direct mail team especially, there is a sense of urgency to capitalize on that opportunity. To excel here, you’ll need to be a driven, self-motivated person who can produce great work, quickly.

Perks/Benefits: 

  • The office is located within walking distance to both Union Station and Ogilvie which makes it easy to commute from within the city or the suburbs. 
  • Commuter benefits, health care benefits, a 401K matching plan, summer hours, tuition reimbursement, and a sabbatical program.
  • Revamped parental leave program (and brand new nursing rooms for our returning mothers!)

What you’ll do:

  • Manage Direct Customer Acquisition Marketing Campaigns – Develop and implement direct mail marketing campaigns to drive customer acquisition performance to meet aggressive annual growth goals. This includes identifying appropriate customer segments, developing campaign strategies, managing the creative development process (copy, design) and testing to make smarter business decisions based on data-driven analytics.
  • Manage Projects – Manage projects that will drive customer engagement and support product launches and changes. Translate strategic plan into projects and tasks. Prioritize, set project plan, monitor, deliver on milestones, remove roadblocks, and problem solve.
  • Test, Test, Test – Identify robust A/B and multivariate testing and scaling opportunities to optimize mail performance and evaluate the mail marketing strategy, including frequency, offer, audience, and content using a fast moving, data driven approach. Communicate results and recommendations from test programs with team and senior leadership.
  • Report and Analyze – Develop and maintain reporting on the efficiency of marketing efforts and spend including audience, promotions, offer, messaging, creative, deliverability, and response and conversions. Demonstrate solid returns (and show it in the data).
  • Segmentation – Develop a clear understanding of models and scores that have been run by Analytics and utilize this data in the final decision process for who gets selected for mailings.
  • Collaborate – Partner with internal cross-functional teams (legal, marketing analytics, product, creative, business intelligence and tech) and marketing team members to increase response and conversion rates, customer retention and value.
  • Efficiency – Drive continuous efficiency and improvement within the marketing operating processes. Define, automate and streamline marketing processes for the purpose of optimizing direct mail campaigns.

You’re right for this job if you have:

  • 3+ years of experience in analytics or related field.
  • Bachelor’s degree in Marketing, Economics, or other business-related/quantitative fields of study.
  • Strong analytical thinking, mathematical, strategic and creative problem-solving skills and working cross-functionally to identify opportunities and resolve them.
  • Ability to analyze data to interpret business performance and affect the strategy on an ongoing basis.
  • Proficient with Excel (Macros, Pivot table) and PowerPoint and familiarity with databases and SQL preferred.
  • Eagerness to develop new marketing analytics skills and business acumen.
  • Strong sense of urgency, attention to detail, diligence and follow-through.
  • Experience working in consumer lending a plus

About our team:
Enova’s marketing teams unite digital and traditional marketers, account owners, direct marketing specialists and advertising pros who strive to craft a cohesive marketing strategy for each of our financial products. These gurus integrate marketing strategies between traditional marketing, SEM, e-mail, direct mail, lead generation and affiliate marketing to pave the way of our products directly to our customers. Their goals are simple: acquire new customers and engage returning customers, develop brands that build a positive customer experience, and own programs that have measurable, bottom-line impact.
About Enova:
Enova is a leading provider of online financial services that leverages its advanced technology and analytics to provide access to credit for non-prime consumers and small businesses. Our roots are in Chicago, but we have served nearly 5 million customers through our six businesses in the U.S. and abroad. We pride ourselves on hiring smart and driven people who bring new and innovative ideas to the table. Our philosophy is, "Life’s short. Work some place awesome."
Our goal at Enova is to recruit, hire, develop and maintain a diverse workforce. It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law.

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Technology we use

  • Engineering
  • Product
    • PythonLanguages
    • RubyLanguages
    • GoLanguages
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement

Location

175 W Jackson - Located right in the loop and easily accessible from the suburbs or the city.
Enova uses collaboration (plus a #win tradition) to tackle challenges
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An Insider's view of Enova

How would you describe the company’s work-life balance?

Enova encourages employees to own their work-life balance journey by providing an environment that allows them to be successful. Leaders value the results you create, rather than the number of hours in front of your desk to get to those results. Bottom line, people respect that you have your own unique working style, which is yours to discover.

Jungmin

Cho

What are some social events your company does?

Enova’s social calendar has something for everyone. Events range from comedy shows to bowling for charity. We host & sponsors events, including the Chicago Women in Tech conference and weekly meetups. It’s easy to find people with similar interests; if there’s something missing from Enova’s social list, make it happen! People will definitely join.

Curtis

Hiller

What are Enova Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement

Additional Perks + Benefits

Sabbatical program • Summer Hours • Recognition programs • On-site discounted yoga, manicures, haircuts and massages • After-hours food delivery and commuting reimbursement • Monthly social events • Discounted gym memberships • Intramural sports • Pet insurance

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