Product Marketing Manager

| Chicago

Product Marketing Manager

PowerReviews works with leading brands and retailers around the world delivering more user generated content and deeper insights to increase conversion, improve products and shopping experiences with an unrivaled solution suite. Our employees make the magic happen. From the visionaries to the makers, our PowerTeam has serious talent.

Summary

In your role as Product Marketing Manager, you will be responsible for growing revenue and feature adoption among existing clients. The ideal candidate will have a successful track record of developing campaigns and creating content, messaging and sales enablement assets that drives product interest, engagement and revenue. This position reports to the Associate Director of Product Marketing.

Key Responsibilities:

    • Go-to-Market Strategy & Execution: Lead GTM strategic planning of new products and features including positioning, target and persona development, value proposition, buyer journeys & use cases, channel strategy, packaging and special launch tactics.
    • Market & Competitive Analysis: Identify market trends, products key strengths and differentiators and leverage win/loss/churn analysis to aid product evolution and Sales team effectiveness.
    • Value-Based Message Development: Develop compelling value-based messaging highlighting key differentiators and proof points across channels for marketing and sales uses.
    • Marketing & Sales Enablement: Develop and optimize content including sales decks, sell sheets, battlecards, webinars, white papers, thought leadership and case studies, etc. Lead proprietary studies to fuel thought leadership and strength sales and marketing assets.
  • Reporting & Optimization: Track, measurement and deliver regular insightful analysis to improve performance against key metrics including MRLs, MQLs, opportunities, pipeline and upsells. Partner with Product, Sales and Demand Generation, Content and Design teams to optimize performance and meet client upsell/adoption revenue goals.

Requirements & Preferred Skills:

  • Bachelor degree in Marketing, Communications or related degree
  • 5-8 years of experience in marketing
  • B2B software product marketing experience
  • Analytical thinker to optimize and determine ROI on marketing campaigns.
  • Digital marketing experience a plus
  • Strong communicator both written and verbally
  • Obsessive attention to detail and strong organizational skills
  • Ability to respond quickly to changing business needs while completing quality projects on time
  • Thrives in a fast-paced, high-growth, collaborative environment
  • ‘No Excuse & Get it Done’ mentality
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

1 N. Dearborn, Suite 800, Chicago, IL 60602

An Insider's view of PowerReviews

What does your typical day look like?

My passion is building experiences that inspire transparency and confidence in a purchase journey by elevating relevant and authentic content. Everyday I collaborate with internal and external stakeholders, to gather feedback and insight to make products and features that help shoppers make the right decision.

Rachel

Sr. Manager, Product

How does the company support your career growth?

PowerReviews breeds a culture of goal setting/personal growth that ultimately allows you to steer the direction of your career.

Alex

Manager, Sales Development

How do you collaborate with other teams in the company?

As a member of the marketing team, I get to collaborate across virtually every facet of the company. Including (but definitely not limited to) Sales, Product, Tech, Implementation -- and even HR!

Yoni

Sr. Manager, Product Marketing

What are PowerReviews Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
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