Product Marketing Manager

| Chicago
Digital ads drive over 100 billion phone calls to U.S. businesses every year… Surprisingly, the marketers who paid for those ads typically have zero insight into these customer interactions and conversions. 
As the market leader in call analytics and customer experience optimization, DialogTech provides marketers with an end-to-end call attribution and analytics platform. This enterprise-class solution delivers transparency and control over every conversation, so companies can optimize lead generation, map the full path to conversion, and increase sales conversions.
DialogTech is a venture funded, growth stage, digital marketing technology company with over 4,000 customers and 200 employees. Since the beginning of 2014, DialogTech has experienced over 300% growth in its enterprise customer base and doubled its average customer size.
We are pushing the bounds of what is possible with communication and we are actively looking for a new Product Marketing Manager to join our Marketing team. You will be responsible for driving all product marketing related activities to our solutions, including messaging, competitive positioning, product launches, sales enablement and pricing. This position requires an understanding of online marketing ecosystems including search, social, mobile and display advertising by corporate marketers and agencies. You will collaborate closely with the sales, marketing, partnerships and product management teams. This position reports to the Director of Product Marketing.
Duties and Responsibilities:
  • Go-to-Market Strategy- Lead go-to-market planning and execution for new DialogTech solutions, including product messaging and positioning, product kickoffs, packaging and pricing
  • Market and Competitive Analysis:
    • Develop a competitive intelligence program that influences company and product positioning and supports the sales team
    • Conduct win/loss/churn analysis for products, use cases, and industry verticals for input into future strategies
    • Analyze our product and customer data to develop new growth strategies
    • Identify key market trends, and position DialogTech’s solutions to take advantage of these trends
  • Product Evangelism/Analyst Relations - become an inspiring leader and evangelize products internally and externally (blog posts, speaking engagements, sales education, customer conversations, etc.)
  • Marketing Enablement - Support the revenue team with product sales training, building content and any other necessary enablement tools. Participate in sales calls and developing demos, while collaborating with the partnerships team on co-marketing initiatives
Position Requirements:
  • 5-7+ years of experience in product marketing or a related role
  • Demonstrated ability to understand and synthesize complex concepts into simple, powerful and engaging positioning and messaging
  • Strong critical thinking and ability to translate strategy into implications and action
  • Experience with enterprise software and/or MarTech such as CRM, web analytics, marketing automation, bid management or sales automation
  • Strong sense of design – to work with designers (not design the materials themselves) to get the right look and feel, as well as messaging, for materials
  • Proven ability to lead projects and influence cross-functional teams without formal authority
  • Excellent interpersonal and written and oral communication skills
  • Excellent quantitative and analytical skills
  • A self-motivated, ambitious, great teammate who thrives in a fast-pace and rapidly changing environment
  • Bachelor's degree required; MBA a plus
We're committed to improvement and have been one of Chicago's Best Companies, 9 years running, a 101 Best Places to Work in Chicago and an Inc. 500 fastest growing company.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
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    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • VoiceXMLLanguages
    • jQueryLibraries
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    • Twitter BootstrapLibraries
    • AngularJSFrameworks
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    • BalsamiqDesign
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    • ConfluenceManagement
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    • TrelloManagement
    • TumblrCMS
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    • CoScheduleCMS
    • Google AdsCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Right across the street from Willis Tower, we are easily accessible by CTA and Metra lines... and a ton of food trucks!

An Insider's view of DialogTech

What are some social events your company does?

We have loads of weekly formalized social events, from Friday beer bashes to charitable initiatives (causes are chosen from a pool of topics near and dear to DialogTech team members' hearts. We also participate in intramural sports and have an active women's group.

Sarah

Customer Support Engineer

What projects are you most excited about?

My team is building a Sourcetrak offering that allows customers to use their own phone numbers and telephony while leveraging DialogTech's data and analytics. I'm excited to implement new serverless and scaling technologies to enhance Sourcetrak.

Brad

Software Engineer

How has your career grown since starting at the company?

I initially started off in the sales organization and was always vocal about helping in other areas of the business. I was granted the opportunity to move to the marketing team, where my interest in all things paid search really developed. My management team has been extremely helpful in getting me closer to the next step in my career at DialogTech

Katie

Digital Marketing Manager

What is your vision for the company?

The most enjoyable part of working at DialogTech are the people and being able to work on cutting edge technologies. It's a collaborative environment. People take the time get to know you, both personally and professionally. Everyone is incredibly supportive of one another. The company is very focused and works towards their vision.

AJ

Director of Platform Engineering and Operations

What are DialogTech Perks + Benefits

DialogTech Benefits Overview

DialogTech offers three different plans to choose from: BlueCross BlueShield $250 deductible PPO medical, $2,500 deductible HSA plan (with employer contributions), and a BlueAdvantage HMO plan.
Dental insurance through Guardian Dental PPO plan and VSP Vision Insurance which provides the option of seeing any provider you choose within the network, without referral.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
DialogTech's vision insurance plan provides the option of seeing any provider you choose within the network, without referral and a Wellness Exam Copay of $20.
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
DialogTech's 401(k) retirement plan offers investing into a Roth/Pretax retirement account.
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer 100% paid maternity leave for up to 12 weeks and 3 weeks paid paternity leave.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
At DialogTech we have unlimited PTO for all our employees.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
We have weekly Beer Bashes in our office every Friday at 4 pm to start the weekend off right with our colleagues.
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
DialogTech provides free in-office premium beverages, fruit, cereal as well as healthy snacks.
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns

Additional Perks + Benefits

At DialogTech we work to live, not live to work. It’s why we have an unlimited vacation policy and other rich benefits like 100% covered, paid maternity leave. We believe hiring the right people is our most important job and we believe in rewarding you for your hard work.

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