Product Marketing Manager, Research
Morningstar is committed to helping investors meet their financial goals. One way we accomplish this is by offering independent research and great products to the financial community. We believe that when the investor wins, we all win. Our research is key to our mission and the differentiation of our products. We are looking for a Product Marketer who can lead the vision for research marketing and empower various functions within marketing, communications and business development to lead with research in their communications. This role reports to the director of product marketing, research.
Evaluate the research content offering, align it to several company objectives, package it appropriately for the audience, and measure its impact on corporate and revenue goals as.
Develop integrated programs to bring new innovations from the research team to market. In 2019, the focus is ESG and ratings innovation.
Coordinate and execute integrated marketing campaigns across a variety of channels, including but not limited to email campaigns, webinars, social media, digital channels, etc.
Partner with the communications team to have a pulse on the public and media to anticipate opportunities. Prepare the communications and research team for success.
Partner with product marketers on lower funnel demand generation that highlights research as a differentiator. Mentor the sales team on how to generate new opportunities with our research.
Measure, analyze and report on the success of the program with key stakeholders to identify opportunities to continuously improve our outcomes relative to goals.
Collaborate with brand and creative team to scale existing success in research promotion and continue to find new innovative ways to communicate and distribute it.
Be a trusted partner across Morningstar. Serve as the primary marketing strategist for research executives. Serve as the voice of the research team in the marketing organization. Share and educate all on best practices.
2+ years of digital and content marketing experience preferably in a B2B company
Previous product marketing, communications, and research experience, a plus
Experience influencing individuals and teams in a matrix organization
Detail-oriented with strong project management skills
Degree in Journalism, English, Communications or related field
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