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Paid Search Analyst

| Chicago

Description

 

GoHealth has an ambitious mission: to improve the health care system in America. Achieving this mission relies on hiring and developing great people, which is why our team is our top priority. We encourage employees to do their best work through innovation and risk taking. Our environment is fun yet constructive, thanks to leaders whose doors are always open. And most importantly, we’ll never stop investing in you and your career.

Job Description

The GoHealth Marketing team engages with millions of current and potential GoHealth customers with the goal of growing their satisfaction and usage of the GoHealth agency. The Paid Search Team is looking for a Paid Search Analyst to report to the Digital Marketing Manager.In this role, you will work closely with the rest of the digital marketing team, our optimization team and our reps at Google and Bing in order to increase the size and profitability of our paid search campaigns. 

Responsibilities:

  • Manage accounts in Google, Bing and Yahoo, driving scale and profitability by optimizing the following:
    • Audiences and KW structure
    • Ad creative to maximize RPM
    • Bidding across multiple dimensions
    • Helping our optimization team to structure A/B tests on our downstream funnel
    • Continuously research and test new PPC ideas, working closely with the support of the rest of our team, and the resources we have at agencies and the search engines.

Experience & Skills: 

  • Bachelors or Masters degree preferred 
  • 2+ years of work experience in paid search, ideally in a performance-marketing environment
  • A love of data - can both pull and analyze data in order to optimize and scale campaigns
  • Humility – able to pivot when the data says your original thesis was off
  • SQL knowledge preferred

Additional Information: 

  • Open vacation policy
  • 401k match program
  • Medical, life, dental, and vision benefits
  • Flexible spending accounts
  • Subsidized gym memberships
  • Commuter and transit benefits
  • Professional growth opportunities
  • Casual dress code
  • Generous employee referral bonuses
  • Happy hours, ping-pong tournaments, and more company-sponsored events
  • GoHealth is an Equal Opportunity Employer
Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages

Location

214 W. Huron Street , Chicago, IL 60654

What are GoHealth Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies

Additional Perks + Benefits

Happy hours, ping-pong tournaments, and more company-sponsored events. Gym Membership Subsidies
Company Sponsored Health & Wellness Initiatives. Employee Referral Bonuses. Open Vacation Policy.

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