Marketing and Sales Operations Manager

| Chicago

Overview:

We are looking for an analytical and focused marketing and sales operations expert to build out our marketing tech stack, processes, and reporting. This individual must be detail-oriented with strong prioritization and time management skills. The ideal candidate is excited to roll up their sleeves and be a critical member of a new and growing team that is going to have an immediate impact on Narrative Science.

Responsibilities:

  • Design, develop and maintain core sales and marketing operation processes

  • Using our automation platform and CRM, work with the Demand Gen team on campaign implementation, and own technical management of programs, which includes building, documenting, determining attribution, and reporting results back to stakeholders

  • Administer the sync between the automation platform and our CRM

  • Conduct campaign and A/B testing analysis with the team, with a focus on performance optimization

  • Continually measure and report on the performance of core conversion assets and campaigns

  • Develop and implement a multi-touch attribution model

  • Revisit and help structure our lead scoring and lead definition. Build out the new lead scoring in our automation platform and Salesforce.

  • Support the execution, maintenance and continuous improvement of marketing programs and technology platforms

  • Develop a deep understanding of our target buyer personas and customer journeys

  • Create operational documentation including the mapping of workflows and procedures

  • Partner with Marketing and Sales leadership to design, develop and maintain critical marketing metrics, custom reports and dashboards to enable data-driven decisions throughout the marketing and sales teams

  • Be the subject matter expert on and teacher/evangelizer of marketing technology platforms and our website

  • Manage marketing technology vendor relationships

  • Own and maintain data accuracy and develop a comprehensive view of key audiences to ensure the health of contact database, including managing contact scoring, data enrichment, and segmentation

  • Manage tracking and attribution of events

Qualifications:

  • Bachelor's Degree required

  • 3-7 years of professional experience in a sales/marketing operations function or relevant field

  • Expertise with Salesforce

  • Knowledge of Hubspot, Pardot, and/or Marketo

  • Experience integrating marketing automation software with other technologies

  • Proven quantitative, analytical and problem-solving skills

  • Excellent communication skills with the ability to effectively communicate with internal and external stakeholders and cross functional team members

  • Proficient in BI platforms, ideally Tableau

  • Familiarity with Google Analytics and developing non-obvious insights from existing campaigns

Bonus:

  • Experience with Wordpress

 

About Narrative Science:

Narrative Science creates software that writes stories from enterprise data to drive understanding and results. Powered by artificial intelligence, our technology automatically turns data into easy-to-understand reports, transforms statistics into stories, and converts numbers into knowledge. Narrative Science works with customers including Deloitte, MasterCard, USAA, and members of the U.S. intelligence community, empowering them to understand and act on key business metrics, make better decisions, and focus talent on higher-value tasks -- all through the power of data storytelling.

At Narrative Science, we embrace the diverse backgrounds, experiences, and perspectives of our future employees, colleagues, customers, partners and other stakeholders. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, genetic information, or any other characteristic protected by law.

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Location

Located in the heart of the loop, our office provides easy access to public transportation and some of Chicago's favorite destinations.

An Insider's view of Narrative Science

How do you collaborate with other teams in the company?

At Narrative Science, teams collaborate every day. When it comes to background, experience, and points of view, we are a very diverse company, and our employees take full advantage of that. It isn't uncommon to see functional teams pulling in members from other teams to work on initiatives together or even just to get another opinion.

Anna

Senior Product Marketing Manager

What makes someone successful on your team?

Successful people on my team have a passion for customers & a drive to deliver the best results to them. They're creative problem solvers who thrive in a collaborative environment. Each customer has unique needs & high-performers in Customer Success are experts at identifying those needs and rallying every resource necessary to take care of them.

Keelin

Senior Vice President, Customer Success

What unique initiatives do you have that encourage innovation?

At Narrative Science, we support a spectrum of innovation ranging from our standard engineering process, through Hack Days and Hackathons, to our ongoing Incubator team. Narrative Science is only successful if we hire smart and self-motivated people, so we’re committed to giving them the support and space they need to innovate.

Nate

Vice President, Product Architecture

What are some things you learned at the company?

We are encouraged to deliver an exceptional customer experience. To achieve this goal, I’ve learned how various aspects of software engineering integrate to create a great and reliable product. I've learned how to design/implement database architecture, automated testing, and data analytics to craft our innovative products and bring them to market.

Jesus

Software Engineer

What are Narrative Science Perks + Benefits

Narrative Science Benefits Overview

We offer a full range of benefits including Medical, Rx, Dental, Vision, FSA (for medical and dependent care expenses), Commuter Benefits, Life Insurance, Short and Long Term Disability, Paid Parental Leave, and 401k options for you and your family. Our people manage their own schedules, work hard, take time off when they need it—and come back refreshed and ready to dive back in.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

Standing desks. Catered weekly lunches. Flexible vacation policy. Company events. Free eats & drinks. Free gym access & bike parking. Personal MacBook Air. Community engagement opportunities. Internal learning and development opportunities. Referral program & incentives.

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