Global Solution (Product) Marketing Manager

| Chicago

We are looking for a Senior Solutions Marketing leader to help grow our business to the next level. This is a pivotal role that sits between business strategy, product management, sales and a diverse audience from end-users to IT and C-Suite leaders. In this role, you will help transform our organization to be audience-centric and be deeply committed to understanding our buyers and engaging them in new ways.

In partnership with the wider marketing team, you’ll be responsible for crafting the strategy, positioning, messaging and GTM marketing plans. You will be the storyteller both internally and externally capturing the hearts and minds of the audience that will drive our reputation and demand for the solution. You will lead a cross-functional team to plan and execute GTM plans to illustrate these benefits, drive demand and influence sales pipeline.

This role reports to the Head of Marketing.

PRIMARY RESPONSIBILITIES

  • Strategic Planning: Lead market and competitive research and drive prioritized business cases for specific vertical or functional segments of a proposed target segment - expanding either the product, geographic or industry footprint. Craft the segmentation, positioning and messaging that builds a successful go-to-market plan.
  • Thought Leadership: Be an active vocal proponent in the market by speaking and influencing prospects, clients, conference attendees, analysts, bloggers, press and employees - in person and through social media. 
  • Demand Generation: In collaboration with Product Management and Demand Generation teams, translate strategy into compelling value propositions and business outcomes-based messaging that fuel high impact campaigns and content. Contribute to the development of industry-specific and function specific sales tools across the buyer journey including ROI, case studies, best practice guides, e-books, blog posts and social media in support of thought leadership in target segments. 
  • Sales Enablement: Partner deeply with Sales from planning thru execution. Contribute to the development of sales plans and enablement tools to ensure they reflect the market insights, product strategy and competitive position. Train sales on messaging and marketing plans.
  • Cross-Functional Team Leadership: Lead and orchestrate a cross-functional team of marketing, product, sales, and support teams to ensure full alignment and partnership against the GTM plan.
  • Analytics and Learning: Conduct marketing research and provide honest analysis of market position and executed marketing plans. Present findings to key stakeholders to identify opportunities and apply learnings for continuous improvement in our product and GTM strategy. 

SUCCESS CRITERIA

  • Thought Leadership Reputation impact (press/social/analyst coverage)
  • Product Revenue and Share
  • Demand Waterfall Metrics
  • Content contribution

POSITION REQUIREMENTS

  • 10 years in relevant product marketing, industry or audience marketing preferably in legal, finance or compliance markets.
  • Experience with enterprise software for Enterprise Content Management, Content Services, Enterprise Legal Content, Document Management, AI and Search preferred.
  • Experience working in complex sales cycles with multiple buyers including IT, Line of Business Leaders as well as C-Suite and Channel partners.
  • The ability to manage multiple, complex priorities within demanding timeframes.
  • Experience working with audience-centric and marketing automation (Marketo, Eloqua) lead campaigns to optimize user experience and conversions
  • Bachelor’s degree in Marketing, MBA preferred

SKILLS

  • Strong presentation and writing
  • Convert research, customer insights and industry trends into compelling messaging and stories
  • Analyze win/loss and pipeline behavior to detect breakdown in marketing programs and sale process
  • Strong interpersonal skills able to lead cross function, virtual teams
  • Strong planning and process orchestration
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Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • Maria DBDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases

Location

Located a short walk from Chicago's major train stations and transit lines. Not to mention just down the street from West Loops trendiest restaurants!

An Insider's view of iManage

How would you describe the company’s work-life balance?

When it comes to work-life balance, life comes first, and our company knows this. It's great that I can take the time I need off to enjoy the "life" side.

Dave

Business Development

How do you collaborate with other teams in the company?

To collaborate with other teams in the company, I have daily stand-up meetings for my pod that include QA, QE, & the development teams. Whenever I need fast bits of information from individuals in other pods/product teams, I stop by their desk to ask for clarification. If I need more time than this, I schedule a meeting with all relevant parties

Adam

UX Design

How does the company support your career growth?

iManage supports career growth by providing opportunities to move within the organization to learn other parts of the business. Career growth presents itself in opportunities to engage in process improvement and the ability to lead and take responsibility for initiatives within my department

Jacqueline

Cloud Services

What does your typical day look like?

The most exciting part of my day is knowing that if I continue to work hard and challenge myself, I'll be rewarded. In my role you never known what a new day will bring - so that variety makes each day unique and exciting.

Andy

Sales

What are iManage Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
iManage's game room is filled with Ping Pong, Foosball and many board games. Play at your own risk; The ping pong table gets COMPETITIVE!
Some Meals Provided
Every Monday and Friday we bring in breakfast for the office. Monday and Tuesday fresh fruit is delivered!
Happy Hours
Professional Development Benefits
Job Training & Conferences
Every year we set aside a budget for each department to spend on further education and development opportunities. Continuous learning is core to who we are!
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