Email Marketing Specialist

| Chicago

About G2

With more than 650,000 business software reviews and a growing number of service provider reviews, G2 is the world’s leading independent source of consumer-based software insights on the web. Our mission is to disrupt the traditional technology analysts by aggregating wisdom from real IT and business users along with social data signals.

About The Role

G2 is looking for a motivated, creative Email Marketing Specialist to jump in and contribute to the user outreach team which is responsible for user acquisition as well as the quality and quantity of user-generated content. The role involves improving and growing our email marketing strategy to promote engagement among various user segments and drive new user-generated content. Members of the user outreach team work together as well as with other teams in the company, including product, marketing, and sales, to ensure we have the largest and most trusted collection of users and reviews.

Responsibilities

  • Manage end-to-end execution of email campaigns and automations, including audience segmentation, email creation, sending, testing, and QA
  • Assist in the development and execution of email initiatives, roadmaps, and calendars
  • Build and A/B test new email messaging and landing pages to improve campaign performance
  • Identify and develop user segmentation and messaging strategies to drive long-term engagement with registered users
  • Measure, analyze, and share campaign performance, test results, and other learnings to inform decision-making across the team
  • Support ongoing development of transactional emails to improve deliverability and engagement
  • Research and implement any new methods/campaigns for user acquisition and user-generated content
  • Collaborate with the Outreach Operations team to improve data quality, reporting, and segmentation
  • Collaborate with the Targeted Outreach team to refine messaging and content for targeted campaigns

Requirements

  • 1-3 years of experience working in marketing, communications, or a related field.
  • Obsessed with detail and testing, triple-checking that all of our emails work perfectly before deployment.
  • Comfortable with HTML, CSS, and Adobe Creative Suite - HubSpot and SQL experience a plus.
  • Communicate clearly and effectively in writing and in person.
  • Think creatively, not afraid to try new things, and always come to the table with new ideas.
  • Agile and adaptable to changing circumstances or requirements.
  • Can balance working independently with working closely with a small team
  • Strive for success in projects small and large
  • Experience in software, tech, and/or user-generated content (ideal but not required)
  • Bachelor’s degree

Why we love G2
G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. G2 is a place where people can be authentic and grow, find meaning and passion in work, and be motivated to succeed by a supportive group of coworkers. We pride ourselves on creating an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives.

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Technology we use

  • Engineering
  • Sales & Marketing
    • Ruby on RailsFrameworks
    • SalesforceCRM

Location

20 N. Upper Wacker Dr. Suite 1800, Chicago, IL 60606

What are G2 Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. We also provide 12 weeks of leave for the secondary caretaker.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Tuition Reimbursement
Promote from within

Additional Perks + Benefits

Extensive medical insurance and dental insurance; Free vision, long-term and short-term disability and life insurance. Frequent team and family events. Companywide hack-a-thons and team trips. Beer Fridays. Flexible schedule. Stock options. Macbook and latest technology.

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