Email Marketing Manager

| Chicago

We are looking for an experienced email marketing and loyalty expert who will build upon an integrated, brand marketing strategy to support our vision of being the most trusted e-commerce provider of floral products in the industry. Reporting directly to the Director of Email Marketing & Loyalty for FTD.com, you will play a pivotal role in developing and implementing a more contemporary loyalty program that leverages email as a primary, but not sole, engagement channel with our brand fans. You have a unique opportunity to fill a critical role in the transformation of our company, and you must be passionate about the customer experience with our FTD.com brand.

You will partner cross-functionally with the Digital Marketing, Creative, Software Engineers, and Product Managers to managed through campaign targeting, segmentation, deployment, other CRM Strategies, optimize conversion, marketing messaging, and document campaign results.

To win in the role, you will:

  • Develop strategies and implementation plans for lifecycle, triggered, and enhanced personalization using segmentation and predictive modeling for email and other consumer touch points
  • Lead execution of email marketing plans, including calendar creation, programming, deployment, reporting, and optimization
  • Create and manage email marketing budgets, build email marketing plans and goals to meet revenue and performance targets based on the forecast and trend analysis
  • Help define the approach and strategy for the FTD loyalty program and lead activation across channels
  • Relentlessly optimize with a "perpetual beta" mindset to drive continuous improvement; develop iterative test plans
  • Brief creative teams based on content strategy and calendar that inspires, bring to life the brand voice, yet are adaptable given the opportunity to optimize with agility
  • Leverage strong analytical and quantitative skills to analyze CRM/email data and translate it into action
  • Think beyond email to developing a broader approach for how FTD builds loyalty and leverages multiple CRM tools to provide continual engagement and reward for loyal brand fans
  • Communicate effectively with all levels of the organization concisely and straightforwardly, sharing learnings that unearth key insights and clear actions
  • Explore and identify new CRM tools, processes and capabilities to adopt in support of the vision for this function
  • Be fun to work with and possess a no-nonsense approach to accountability and results

What you will need:

  • Brains, ambition, energy, and passion; possess big thinking with a long-term horizon
  • Direct execution experience with ESP and CRM software
  • HTML experience ideal, modifying code is a plus
  • Active project management and communication skills
  • Analytical and quantitative; oriented towards making data-based decisions in a relentless manner
  • Ability to build strong relationships across organization and external partners to make things happen
  • 3+ years of email marketing experience for an e-commerce brand or digital agency, with in-depth knowledge of best practices including segmentation, A/B testing, batch, and lifecycle program development
  • Working knowledge or experience with marketing automation and customer journey tools: ActiveCampaign, Braze, Exact Target, Marketo, Salesforce
  • BA/BS Required; MBA preferred
  • Willingness for occasional travel (less than 10%)
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Technology we use

  • Engineering
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MemcachedDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases

Location

We also have an office in the heart of Downtown Chicago at 1. North Dearborn

An Insider's view of FTD Companies

What does your typical day look like?

Every day looks different when you’re on the social media team. Our jobs involve interacting with our brands’ communities, staying up-to-date on the latest social trends, developing content and optimizing campaigns. Since social media is always changing, there’s always something new to learn or test.

Marissa Metzler

Manager: Social Media Marketing

What unique initiatives do you have that encourage innovation?

I have had the opportunity to build a platform from the ground up. Opportunities like these are few and far between in this day and age. FTD has been like a master class in leadership for me, and it has produced a fundamental mind shift for me on what leadership means.

Dimple Rao

Senior Director of Product Management

What's the biggest problem your team is solving?

On our FOL team, we are creating a feature complete platform migration for all of our florist sites. This is a rather large task in that most of our florist sites look like they were created in the .COM era of the internet. Our new platform will provide huge UX boons. In addition to self-improvement, it may also attract new florist partners

Michael Walsh

Software Engineer

What are FTD Companies Perks + Benefits

FTD Companies Benefits Overview

FTD is dedicated to you and your family. We work hard to provide a wide range of competitive and affordable health care benefits that reflect your changing needs. Our goal is to empower you with the resources and flexibility you need to live well, be well. The benefits you elect will start the first day of the month following the date of hire.
Our benefits offerings include medical, prescription, dental and vision coverage, a company contribution to a Health Savings Account (HSA), Employee Stock Purchase Plan (ESPP), life, accident, and disability insurance, paid time off, and tuition reimbursement. We are committed to providing fair compensation to all of our employees, including performance-based compensation incentives for many of our positions.
FTD Companies, Inc. is a premier floral and gifting company. We offer very generous employee discounts on our diversified portfolio of brands such as ProFlowers, ProPlants, Shari’s Berries, etc.

Culture
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
If you are eligible for benefits, you can enroll in an FSA regardless of whether or not you are enrolled in FTD’s medical plan.
Disability Insurance
FTD offers short and long term disability at no cost to you. The disability benefits will replace up to 67% of your weekly base income up to $2,500/week for STD and up to $10,000/month for LTD.
Dental Benefits
FTD offers two great dental plans through Aetna. A Dental HMO with co-pays where you choose your Primary Care Dentist and a Dental PPO which has benefits in and out of network.
Vision Benefits
FTD offers vision coverage through Eye Med which offers a broad network of nationwide providers to choose from to meet your vision needs. Retailers such as LensCrafters, Pearle Vision, , and JCP
Health Insurance Benefits
FTD offers three medical plans through Aetna to choose from including one EPO where you choose a Primary Care Physician and two PPO High Deductible Health Plans (HDHP)
Life Insurance
For employee coverage of 2x base salary up to $600,000. *Per IRS regulations, the cost FTD pays for coverage above a certain level is considered “imputed income,” and is included on your W-2.
Wellness Programs
We know how important wellness is to your overall success. The FTD Wellness program is here to help you identify and achieve your health and wellness goals.
Onsite Gym
Our One North Dearborn location offers an onsite state-of-the-art fitness center, cycle center and bike room.
Retirement & Stock Options Benefits
401(K) Matching
Discretionary match of 50% on the first 6% of your of pre-tax or post tax deferral. To maximize the employer match, you will need to contribute 6%. Vesting is at 25% each year
Employee Stock Purchase Plan
The Employee Stock Purchase Plan (ESPP) provides employees with an opportunity to share in our growth and to purchase shares of our common stock without payment of brokerage costs, at a 15% discount.
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Depending on the department and role, FTD offers some scheduling flexibility. We also offer summer hours so that our team members can enjoy extended weekends and fun in the sun with family and friends
Remote Work Program
Family Medical Leave
Care for yourself or a family member who is seriously ill, to care for a newborn or newly adopted child, or to attend to the affairs of a family member who is called to active duty in the military.
Vacation & Time Off Benefits
Generous PTO
FTD recognizes 9 paid holidays each calendar year and allows employees to take time off for vacation, personal responsibilities and sick time.
Paid Holidays
FTD recognizes 9 paid holidays each calendar year.
Paid Sick Days
Perks & Discounts
Casual Dress
FTD allows employees to wear casual workplace attire every day, not just Fridays!
Commuter Benefits
Take advantage of the pre-tax benefit, you may elect up to the IRS limit of $260/month for transit and $260/month for parking.
Free Daily Meals
During FTD’s peak season such as Valentine’s Day, Mother’s Day, and Christmas FTD often provides lunch to thank employees for their hard work (along with the occasional just because lunch).
Game Room
Our game room includes Ping Pong.
Some Meals Provided
We provide food during Peak Season.
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Up to $2,500 after one year of employment
Promote from within
Online course subscriptions available
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