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Director - Marketing Automation & Operations

| Chicago

The director - marketing operations will work to create scalable processes that ensure best practices in lead generation and database management. You will also conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. You will be working in a fast-paced environment managing multiple projects at once. This position plays a vital role in the success of the marketing team and will report to the VP of Marketing.

This role will be based in Gladson's office in downtown Chicago.

Key responsibilities and activities:

  • Manage technical aspects of key marketing systems (marketing automation, CRM, CMS) used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create, implement and optimize drip, nurture and triggered email campaigns to drive engagement across clients and prospects.
  • Manage landing pagesand lead generation forms ensuring required code and processes and setup and functioning flawlessly.
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Monitor and maintain data quality within the marketing database.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Manage e-mail campaign strategies, templates, content, list creation, creative, target sites and development of offers.
  • Segment lists based on product usage and behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers and cross sell.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.

Qualifications:

  • Bachelor's degree in Business or Marketing 
  • Strategic and tactical marketing operations/automation expertise, with 5+ years in a B2B environment.    
  • Expert knowledgeable with Pardot, Salesforce and WordPress. (or similar tools)
  • 3+ years creating, implementing and optimizing drip, nurture and triggered email campaigns.
  • Creative, innovative, resourceful and results-oriented.
  • Ability to organize multiple deadlines while demonstrating flexibility and the ability to organize and perform multiple tasks concurrently and efficiently.
  • Team player that is reliable, flexible, helpful and works well in a collaborative environment
  • Detail-oriented, superior organizational and project management skills
  • Strong written and verbal communication skills
  • Fast learner, highly motivated, self-starter and creative
  • Client-centric and service oriented positive attitude
  • Proficient in Microsoft Office Suite (Outlook, Word, Excel and PowerPoint)
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Technology we use

  • Engineering
    • .NETLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • MongoDBDatabases
    • MySQLDatabases

Location

We are located in the Board of Trade building which is centrally located in the loop providing easy access to most train lines.

What are Syndigo Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Syndigo offers pre-tax commuter benefits for all employees.
Game Room
Our game room includes Pool Table.
Professional Development Benefits
Job Training & Conferences
Syndigo offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
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