Director of Digital Marketing

| Chicago

About the Company

Have you seen how data can be used to significantly transform how decisions are made within organizations? At Civis Analytics, we believe that organizations need to build a “system” around data-based decision making in order to be competitive in the marketplace, or to serve their constituents. And those that do will truly differentiate themselves. These systems incorporate people, data, technology, and science. Over the last four years, Civis Analytics has become the premier partner for organizations seeking to build those systems. We blend world-class data science talent with proprietary data and cutting-edge software to help firms, nonprofit organizations, and government organizations solve their largest problems.

Civis Analytics helps organizations use data to gain a competitive advantage in how they identify, attract, and engage people. With a powerful combination of best-in-class proprietary data, cutting-edge software solutions, and an interdisciplinary team of data scientists, developers, and survey science experts, Civis works with Fortune 500 companies, the country’s largest nonprofits, and all levels of government to make data-driven decision-making essential to how the world’s best organizations make decisions.

Civis embraces the individuality of our employees and we celebrate each other's differences. Our products, services, and culture benefit from and thrive on the unique perspectives brought by each person in our Civis community. We're proud to be an equal opportunity workplace, and we are committed to equal employment opportunity regardless of race, age, sex, color, ancestry, religion, national origin, sexual orientation, gender identity, citizenship, marital status, disability, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

About the Role

We’re looking for an enterprise marketing leader with a passion for developing and delivering innovative go-to-market growth strategies to help Civis achieve and exceed our business goals.

Responsibilities

  • Develop and manage the execution of our digital strategy designed to build our brand online within core industries, and directly target buyers/influencers we serve
  • Generate demand and drive revenue from our prospects and current clients
  • Identify and implement innovative tactics to build our brand online and across our target markets
  • Develop, scope and oversee the execution of digital campaigns to drive cost-effective leads across all channels
  • Create new and improve on current lead conversion strategies
  • Measure, analyze, and report campaign performance to executive leadership
  • Drive SEO/organic growth through content and other recommendations
  • Leverage content to enable us to attract, engage, convert, and grow key accounts
  • Rely on strong analytical skills to ensure recommendations are backed by data and insight

Minimum Qualifications

  • BA/BS degree in relevant field
  • 8+ years of relevant experience
  • Experience presenting/selling enterprise-wide digital marketing strategies to C-level executives via both channels of written and verbal communication
  • Ability to self-manage and deal with the ambiguity that comes with a successful, growth-stage company
  • Experience with B2B marketing as well as significant experience with SaaS-based marketing, particularly with developer or data scientist-centric products
  • Experience working with technical audiences and proven ability to translate technical concepts up and down the funnel
  • Strong relationship-building, interpersonal, and organizational skills
  • Professional experience must include extensive experience in: digital advertising, marketing automation, SEO, paid search, mobile marketing, optimization, and/or account-based marketing
  • Experience implementing and managing a marketing tech stack; familiarity with Pardot is a strong plus
  • Experience successfully partnering with sales ops to create and execute a lead flow strategy
  • Proven experience creating, leading and evaluating successful implementation of data-driven social media campaigns
  • Knowledge of SEO- specifically ranking factors and search engine algorithms
  • Strong analytical skills with the ability to proactively identify, develop and resolve issues, take ownership of tools, processes, reporting, and relationships with vendors
  • Data-driven with a natural curiosity to ask great questions with the ability to support questions and answers with data
  • Experience leading and/or scaling a team – developing resources and managing them to deadlines and KPIs
Read Full Job Description

Technology we use

  • Engineering
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ReactLibraries

Location

"With a central location in Chicago’s Loop, our newly renovated office depicts glass conference rooms named after famous scientists!"

An Insider's view of Civis Analytics

What's something quirky about your company?

One of my favorite parts about Civis is the culture of learning—talking about academic papers is encouraged as well as sharing weird facts about things people are interested in. I also love the people at Civis because they genuinely care about each other and also serving the wider world.

Evelyn

Software Engineer

What does your typical day look like?

Even though our department has the primary responsibility for our customers' success, we work with people from every single department to make it happen. Helping our clients succeed is something that every department actively wants to be involved in.

Sean

Team Lead, Solutions Architects

What are some things you learned at the company?

At Civis, I get to use my interest and abilities in science to solve real problems that matter to real people. I get to learn from my colleagues every day, and often get to teach in the places where I'm the one with expertise. There's a real diversity of backgrounds, interests, and experiences.

Katie

Director of Data Science

What are Civis Analytics Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Disability insurance covers 60% of annual salary up to $6000 monthly maximum payout.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Life insurance is equal to 50000 times an employee's annual salary.
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Acme Co. provides employees with a 401(k) matching plan managed by [provider]. We match 1% of contributions up to 100% of an employee's annual gross pay.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Acme Co. also provides 8 weeks of leave for the secondary caretaker.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive 4 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Civis believes that if you are sick you should stay home. We have a flexible sick policy with no stated limits.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Lunch and learns
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

Parental Leave. Short & Long Term Disability + Life Insurance. Halloween Costume Contest, Monthly Birthday Celebrations, Happy Hours, & Other Fun Events!

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