Director of Demand Generation
Maropost is a fully unified customer engagement platform, designed to provide a single solution for all areas of business—across marketing, commerce, service, clienteling, referral, and more. Connecting brands with their customers, Maropost unifies customer data to create unified customer experiences. We’re changing the way organizations operate through technology—breaking down divides between and within departments, so companies can truly understand and engage their customers. Headquartered in Toronto, Canada, Maropost is trusted by brands like DigitalMarketer, New York Post, Mercedes-Benz, SHOP.com, and Yext. Learn more at https://www.maropost.com/
As the Director of Demand Generation, you will be responsible for driving the growth for Maropost in their target market segments. You will own the marketing funnel and be responsible for driving qualified opportunities and operations. You’ll develop and execute both strategic and tactical plans to exceed pipeline and revenue goals. With responsibility for demand generation, you will always look to improve conversion rates through the funnel by ensuring our marketing systems are nurturing, scoring, and routing appropriately, and that no good lead is ever left behind. As a strategic, data-driven marketer, you’ll lead marketing performance reporting making sure our team, company, and executive team know marketing’s impact on revenue. This role requires a strategic leader that is equal parts creative, operational, collaborative, and revenue-minded.
-Lead, develop, and mentor a growing team of digital and event marketers to meet ambitious growth goals
-Drive efficiency and effectiveness of demand generation program while working cross-functionally with marketing and sales teams
-Create and execute digital programs and campaigns to drive lead generation for mid-market and enterprise segments
-Develop and monitor timelines and marketing calendar to ensure cohesiveness and measurement toward departmental goals
-Manage relationships and promotional opportunities with key publishers and media partners
-Maximize ROI across all demand generation programs, including all digital and print advertising, SEO, direct mail, content-driven lead capture, sponsorships, referral programs, events, and list purchasing
-Develop deep expertise in Maropost’s brand promise, customers profiles, and value prop, and be able to write compelling and effective content for emails, landing pages, and other demand gen program assets
-Continuously optimize the demand generation efforts through experimentation and data-driven optimization
-Improve lead progression through the funnel by assisting with the development of strategy, management buy-in, and execution & reporting
Requirements & Qualifications
-You must be based in Maropost’s Chicago office daily.
-7+ years of experience in a SaaS B2B demand generation role
-Ability to build a strategic plan and clearly tie program execution and pipeline metrics to the strategy
-Deep understanding in funnel metrics, pipeline building, lead lifecycle, and nurturing
-Proven success fulfilling a qualified lead commitment from search, social, email, and other digital sources
-Expert in end-to-end campaign development, execution, and measurement
-Rigorous analytical and data-driven mindset – you decide based on evidence, and when you don’t have the evidence you need, you run tests
-A sense of urgency and desire to work and win with a team of smart, hard-working, and collaborative people
-Strong interpersonal and leadership skills with the ability to effectively communicate with stakeholders and all levels of management
-Exceptional writing proficiency and crystal-clear communication skills (written, verbal, visual)
-Thrive in a fast-paced environment that requires initiative and autonomy, while also providing a nurturing and growth-minded space
-Passion for prioritizing the highest initiatives, while injecting the combination of art, science, and empathy into every decision
-Strong project management, negotiation and decision-making skills
-Use expertise and creativity for innovative marketing recommendations and solutions
-Self-motivated, innovative, creative, and a deep curiosity technology and its application to improve our customer’s business performance
-Establish world class benchmarks in B2B tech marketing
-Willing to travel
-Bachelor’s degree is required
-You are a willing and open collaborator with coworkers who actively seeks to learn from and mentor others.
-You are hard driving, expect excellence, and enjoy celebrating wins with your colleagues.
-You have strong analytical skills and mindset regarding funnels, cohorts, and business KPIs.
-Exceptional people skills, networking, and rapport building.
-Flexible. You are willing to adapt as situations change. You are comfortable with ambiguity and constant change.
-Strong bias for action. You hustle and can’t imagine leaving for tomorrow what could be done today.
-You are personally highly data-driven, and make sure your team understands the “why” behind “what” they are building as well as “how” they are going to measure to understand success.
-You possess a strong entrepreneurial spirit and have a passion for building from scratch.
-You are collaborative but can make quick and decisive decisions.
-You have a deep willingness to learn. Not everyone knows everything, and you are comfortable with that and willing to put the work in to acquire new skills as needed.