Demand Generation Manager

| Chicago

We’re looking for a strategic Demand Generation Manager with the ability to employ tactics that drive qualified leads to our inside sales team into revenue-producing opportunities. 

About You

You are ruthless about ROI. You want to track everything. You listen to what the data tells you. You know exactly what to do with a budget and what you’ll get out of each dollar spent. You are the bridge between the sales team and marketing. You understand the importance multi-channel marketing and strategic targeting.

You will be responsible for creating campaigns, driving testing/optimization of those campaigns, and supporting our inbound sales team. The ideal candidate for this position takes the initiative required to produce results. Using both your creative and analytical skills, you balance strategizing with the tactical to get the job done the right way. You’re data driven, but not afraid to experiment.

What You’ll Do

  • Own the development of lead generating marketing programs that generate leads and produce sales pipeline.
  • Engage with sales teams to ensure all campaigns are clearly understood, have buy in and support and that the sales team is fully enabled to maximize the conversion of marketing qualified leads into pipeline opportunities
  • Ensure effective nurturing activities are in place to engage target prospects until they are marketing qualified.
  • Develop an ongoing testing and optimization methodology for website pages, emails, and other forms of digital creative.
  • Collaborate with sales, external vendors, and the broader marketing team to find the right prospects, at the right time, in a repeatable and scalable way.
  • Drive growth across key market segments through a mix of digital marketing tactics and highly targeted campaigns.
  • Provide insights into what types of offers resonate with different market segments and deliver these insights in an actionable format to creative and content teams
  • Be an advocate and “voice” for the sales team.
  • Analyze and communicate results on an ongoing basis.

Skills You'll Need

  • 3 - 5 years of relevant, B2B demand generation experience.
  • Familiarity with B2B marketing/sales models.
  • An understanding and deep appreciation of the importance of attribution.
  • Proficiency across a typical demand generation technology stack. We use Google Analytics, Hubspot and Salesforce.
  • Proven track record of building lead generating programs and measuring their effectiveness.
  • Strong background in SEO and SEM programs with an emphasis on lead generation.
  • Experience with content marketing in a B2B environment.
  • Strong background in campaign optimization.
  • Passionate about data-driven marketing and making a measurable impact on revenue.
  • Ability to deliver results in a fast-paced, high-growth environment.
  • Ability to create compelling strategies, execute on ideas, measure results, and communicate clearly across all levels in the company including leadership, sales and partnerships team.


Competitive salary + stock options

Fun and challenging environment that propels career growth

Medical, dental, and vision insurance

Unlimited PTO – we trust you

Monthly happy hours and team outings

Catered breakfast on Mondays and Fridays

Great office location in Gold Coast, steps away from public transportation

Our Values

At Paro, we pride ourselves on our strong value-oriented culture—which we created together as a team—and look to bring on new team members who also embody these values.

Enjoy the journey

We bring energy to an antiquated and stale industry

We embrace fun

We don’t take ourselves too seriously


Have each other’s backs

We are a team; we win together and lose together

We can handle anything

We feel confident to take risks because we serve as each other’s safety net

We are a community, not just a workplace


Do the right thing

We don’t cut corners; we take a long-term view of success

We deposit in the Karma bank

We are loyal to clients and freelancers

We are transparent and don’t hold ulterior motives


Take Smart Risks

We believe that trying and failing is better than not trying at all

We think creatively about obstacles

We challenge assumptions

We are nimble


Never settle

We invent new ways to do what we do

We want to be comfortably uncomfortable and encourage each other to take on new and more challenging projects

We are each accountable for every team member being their best and push each other and give others permission to push us


Be yourself

We bring our whole selves to work; we're cool with who you are, professional and otherwise! We recognize that everyone brings something important to the table and that conflict helps us grow

We are sensitive to our differences; we value being yourself while making space for others to be themselves

We are committed to creating a culture of inclusion as we grow

Read Full Job Description

Technology we use

  • Engineering
    • PHPLanguages
    • AngularJSFrameworks
    • CodeIgniterFrameworks
    • Node.jsFrameworks
    • Boostrap 4Frameworks
    • WebpackFrameworks
    • TypekitFrameworks


We are located right above the Clark & Division Red Line stop in the Gold Coast, steps away from many Division street and Old Town hangouts.

An Insider's view of Paro

What’s the vibe like in the office?

Energetic! There are sales team members on the phone coaching business owners all over the office, small impromptu meetings are happening at standing desks and Poang chairs, someone is taking a break to attempt a cross-office nerf hoop shot or stretch out on a foam roller. There are snacks and breakfast is brought in on Monday and Friday!

Kristina McMenamin

Director of Content Marketing & Brand

How do you collaborate with other teams in the company?

As we continue to build our platform we rely a lot on our sales and account management teams for feedback. Since the product works both internally and externally it is important that these teams take feedback from our clients and freelancers as well. This allows for us to continuously iterate on the product before each release.


VP of Engineering

What makes someone successful on your team?

They never settle, take smart risks, and do the right thing (always). We look for people who align with our values, who work hard and love being part of a team, who aren't afraid to take on a lot and learn as they go, who are scrappy and resilient. Oh, and big perks if you can grow an avocado pit into a plant.

Jon Rekpa

Director of Growth

How do your team's ideas influence the company's direction?

We recently introduced Paro Town Hall Meetings. The goal is to provide full transparency to the team on the direction we're headed and why we're headed there. I'm a firm believer that transparency and communication foster new ideas and enable everyone to solve complex problems more efficiently.



What does career growth look like on your team?

On my team, career growth can be summarized by one simple phrase: work hard for me, and I will work hard for you. If you come in every single day and work to better yourself, the team, and the company as a whole, I will do everything in my power to help accelerate your career.


Manager of Business Development

What are Paro Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidies
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