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Content Marketing Manager

| Chicago

Responsibilities

  • Content: Support calendar through creation of content across the website, the blog, landing pages, whitepapers, e-books, emails, newsletters, ads, and more.
  • Campaigns: Help ideate, develop, and execute campaigns across social, email, and digital leveraging assets like blog content, case studies, and white papers.
  • Press: Build relationships with press and reporters; work toward creative placement and pitch story ideas as it fits into larger business/brand strategy; and integrate press mentions into content marketing execution. Hunt for passion leadership opportunities and engagements.
  • Social media: Support growing social media program and online reputation management. Ideate and execute social component of campaigns and events.
  • Digital marketing: Collaborate with Director of Content Marketing on earned, owned, and paid media.
  • Events: Support marketing events manager in execution of content strategy for conferences, trade shows, sponsorships, hosted events, webinars, podcasts, and more.
  • Distribution: Understand the hub-and-spoke ideology to connect, drive, and promote content across different channels, mediums, and audiences.
  • Measurement: Measure the impact of the content you create and understand how it performs against our goals. Use our marketing automation platform, HubSpot, to oversee our marketing initiatives. Show ROI through creative reporting and analysis on a regular basis.
  • Content best practices: Maintain our style and brand guides to ensure consistency, accuracy, relevance, and quality across all content coming out of the Marketing team.
  • Fosters a positive team environment
  • Ensures confidentiality of internal and external data
  • Performs ad-hoc projects and other duties as assigned

 

   Professional Skills

These are the professional skills we would expect from an individual fully established in this role.

  • Customer Service - Advanced
  • Verbal Communication - Advanced
  • Written Communication - Advanced
  • Teamwork - Advanced
  • Relationships - Advanced
  • Organizational Awareness - Proficient
  • Learning Agility - Proficient
  • Analysis - Proficient
  • Problem Solving - Advanced
  • Process Orientation - Proficient
  • Prioritization - Advanced

 

Role Specific Skills

  • Computer Skills: Experience with WordPress, Google Analytics, and the top social channels
  • Understanding of distribution channels (email, social, paid, direct mail, SEO, etc.)

 

Qualifications

    Minimum Qualifications

  • Bachelor’s degree in marketing, communications, journalism, writing, or equivalent
  • 5 or more years of professional copywriting, editing, and/or digital strategizing experience
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Location

875 North Michigan Avenue , Chicago, IL 60611

What are SMS Assist Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Competitive Salary. Flexible Spending Plans. Prescription Drug Program. Free Fitness Center membership.

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