Content Marketing Analyst

| Chicago

Have you ever wanted to explore the everyday shopping trends and behavior we see around us? How do the shopping habits differ from older Millennials vs younger Millennials? What role does online play in today's retailer landscape? How do political affiliations affect shopping behavior? Ever wonder what drove people to buy the latest and greatest craft beer?

InfoScout is uniquely positioned to answer these questions and more. Through our portfolio of mobile apps, InfoScout captures more information about Americans' shopping patterns across all retailers than any other company. We do this by incentivizing app users to snap pictures of their shopping receipts and answer related surveys to understand the 'why behind the buy'. Our use of computer vision, crowdsourcing & big data analytics allow us to extract insights at a scale and depth never before possible for clients like Procter & Gamble, Anheuser-Busch InBev, Samsung, Unilever, and more.

This is a unique, high-visibility position, working closely with the marketing and services leads. Your work will have potential to gain national press coverage and be a key component of InfoScout's lead generation strategy.

 

 

Primary Responsibilities

  • Leverage InfoScout's proprietary consumer panel and resulting data to execute and deliver analytic insights and recommendations

  • Leverage our data to excite our industry, customers, and prospects with our capabilities and insights

  • Discover and explore interesting facts about consumer behaviors for presentation in industry forums, articles, whitepapers and blog posts

  • Deliver ad hoc/seasonal and regular insights (weekly, monthly, quarterly) that will drive messaging for marketing collateral and the InfoScout blog

  • Collaborate with Marketing to create accompanying deliverables (reports, guides, case studies, etc.)

  • Manage marketing insights deliverables from the Services team and act as liaison between Services and Marketing

  • Assist Services team as needed to execute client deliverables

Key Skills

  • Proven analytic skills: conceptualizing, analyzing, deriving insights from data, and designing an execution plan to derive results from insights

  • Proven track record of delivering high-quality results in a timely manner

  • CPG and Retailer knowledge, including knowledge of consumer and category insights

  • Understanding of both syndicated and household panel data (Nielsen and/or IRI)

Experience

  • Bachelor's degree with 2+ years relevant experience

  • Desired CPG experience in Brand Marketing, Market Research, Category Management, and/or Shopper & Consumer Insights roles or experience as a service provider to these functions

  • In addition, relevant software industry, Nielsen or IRI experience (consulting, product, sales support and/or service delivery function), is a major plus

  • Working knowledge of enterprise software applications and services designed for the retail and consumer goods industries is highly valued (e.g., Nielsen, IRI, Dunnhumby)

  • Experience as a power user of Microsoft Excel and Business Intelligence software such as Microstrategy, Tableau, QlikView, Spotfire or Business Objects

  • Extra points if you have experience with writing, blog management, social media, B2B marketing.

Read Full Job Description

Technology we use

  • Engineering
  • Product
    • PythonLanguages
    • SqlLanguages
    • CeleryLanguages
    • ReactLibraries
    • DjangoFrameworks
    • JenkinsFrameworks
    • TerraformFrameworks
    • MySQLDatabases
    • VerticaDatabases
    • RabbitMQDatabases
    • PentahoDatabases
    • Mode AnalyticsAnalytics
    • InVisionDesign

Location

InfoScout's office is centrally located in the Willis Tower! It is easily accessible to all forms of public transit & many great lunch options!
233 South Wacker Drive, Chicago, IL 60606

Insider's spotlight

How would you describe the company’s work-life balance?

Work-life balance is a non-issue at InfoScout. I have autonomy to make sure my work falls under a schedule that is appropriate for my life when I need it. Each week, encourage people to be honest with their workload to their team, so we can adjust resources. If we see that someone is drowning in work, we learn why and develop ways to fix the issue.

Shawn

Senior Analyst

How do you collaborate with other teams in the company?

InfoScout is a highly collaborative company, but many workers are based remotely. Zoom videoconferencing is used on a daily basis to bring together team members in various locations. The company also emphasizes in-person collaboration, and holds several collocated meetings throughout the year.

Brian

Director of Strategic Programs

How does the company support your career growth?

My manager has been very supportive of having career discussions with me during our weekly 1:1's. We have clear and open communication around career growth and set goals that benefit myself, team, and company. This helps to address growth opportunities and next steps in my career.

Nikka

Senior Product Manager

What unique initiatives do you have that encourage innovation?

Every quarter, we host a company wide "hack day" for 48 hours. The idea is to take a concept, embrace the lean startup notion that done is better than perfect, and hack your way towards a prototype. While this started as an engineer focused event, sales or services hacks are a popular way to test out new sales approaches and services deliverables.

Jon

CTO

What are some things you learned at the company?

InfoScout truly brings people together even though we have a dispersed team. I’ve learned how to collaborate with my teammates across the country. We share updates through newsletters, events and random jokes to make us laugh! From video meetings to Slack, InfoScout raises the bar on how to stay connected to your teammates no matter where you are.

Emily

VP, Marketing

What are InfoScout Perks + Benefits

InfoScout Benefits Overview

Our benefits and perks are top notch! We offer really great pricing and discounts on everything we have for everyone that is eligible!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
The Healthcare FSA allows you to set aside up to $2,650 per plan year to cover eligible healthcare expenses for medical, prescription drug, dental, and vision expenses for you and eligible dependents.
Disability Insurance
InfoScout provides LTD/STD benefit to eligible employees of 60% of your weekly/monthly earnings. You pay taxes on the premiums for this coverage, so benefit payments received are non-taxable.
Dental Benefits
If you enroll in the Cigna Dental PPO plan, you still have the ability to choose any dental provider!
Vision Benefits
Our vision benefits are provided by Cigna. You have the option of using a Cigna or a Non-Cigna provider each time you obtain vision services!
Health Insurance Benefits
We offer two medical plans that will be sure to meet your needs-the CDHP and PPO. We do offer FSA as well as an HSA.
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Our commitment to support our employees in their decision to become parents along with the hard work they do for us, we provide parental leave and pregnancy leave plans in addition to FMLA coverage.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Our dress code includes jeans, shorts, and tee shirts every day of the week!
Commuter Benefits
You can set aside pre-tax money to pay for eligible transit and/or parking expenses. Each month, you can contribute up to $260 for eligible transit expenses, and/or eligible parking expenses.
Company Outings
We have team outings as well as company-wide annual holiday parties and other events for all employees!
Happy Hours
Our team loves to hang out together and where we are located there is access to multiple venues where teams can unwind.

Additional Perks + Benefits

We offer one of the most competitive referral programs out there. It's available to internal employees AND external professionals! Check out more details about our external referral program here - http://get.infoscoutinc.com/external-referral.

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