Business Analyst Lead, Email Marketing

| Chicago

 

Do you love taking ownership of your own objectives?

 

Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.

 

Email has been a core customer acquisition, loyalty, and retention channel for Groupon from day one, and we are now one of the largest email marketers in the world. We have just embarked on a journey to reinvent the way we engage consumers via email and we are seeking a top-tier, analytical marketer to help drive that change.

 

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?

 

Responsibilities:

  • You will establish a deep understanding of business results (outputs) and drivers (inputs) - including what’s working, what’s not, and why
  • Use insight to develop and execute programs that will drive deeper and more durable engagement and transactions
  • Creating dashboards, analytical models, and forecasts that give the company unambiguous insight into channel and campaign performance, and experiments
  • You will estimate future business performance
  • Developing and assembling strategies that category managers and merchandisers across the company will use to build best-in-class email campaigns
  • Building business cases and requirements to secure resourcing from our in-house push marketing engineering team for new feature development, and for budget to source 3rd-party services to accelerate our product, design, and/or campaign roadmap
  • Provide oversight of key initiatives to ensure timely delivery that meets specifications
  • You will partner with teams in Chicago and across the globe to identify and close gaps in supply, merchandising, editorial content, etc. that will help improve the performance of the email channel

 

You will have a strong background in Finance, Mathematics, and/or Marketing, with proven capability in thefollowing areas:

  • Operating within a P&L to hit revenue and profit targets
  • Delivering marketing or other consumer-facing programs from end-to-end
  • Partnering with senior leaders across product, engineering, operations, finance, and marketing teams to deliver integrated, consumer-facing solutions
  • Developing deep business insights through dashboards and via spreadsheet models
  • You will be an amazing storyteller- to illuminate a vision, opportunity, business case, and/or business output
  • Leading and growing individual contributors in analytical roles
  • Extracting data from relational databases such as Teradata and Hive

 

Qualifications:

  • 8+ years of experience in performance marketing and/or business operations for a customer-facing business unit
  • Deep analytical skills, with the ability to be hands-on with data and to distill executive-level insights
  • Very strong written and oral communication skills
  • A builder mentality
  • Proficient level experience with SQL
  • MBA or advanced engineering degree

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RubyLanguages
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • AccessDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • TeradataDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • BasecampManagement
    • JIRAManagement
    • SalesforceCRM

Location

Our headquarters is nestled alongside the Chicago River in the bustling River North neighborhood, close to both blue and brown line CTA trains.
600 W. Chicago Ave Suite 400, Chicago, IL 60654

Insider's spotlight

How would you describe the company’s work-life balance?

Groupon provides an environment where I can strive for maximum work-life effectiveness, room for growth, and there is always something new to do. I enjoy spending lots of time at work because I love what I do; the hours are not burdensome, Groupon fits me. I define success in my own terms & Groupon provides us with the flexibility to be successful.

Milan

Senior Manager of Operations

What kinds of technical challenges do you and your team face?

We are working on arriving at the optimal attribution models across different areas of our business. For example, the attribution of a purchase to a specific experience — a home page feature, an email, a push notification — likely has a different window of time where we can reasonably say a specific purchase is a result of a specific experience.

Kristi

Data Scientist

How has your career grown since starting at the company?

Here at Groupon, what you do matters. I got my start at Groupon as an intern and have had the opportunity in the past (almost) 5 years to build out a global volunteer program that has engaged over 5,000 employees in over 63,000 hours of service supporting the work of close to 650 nonprofit organizations.

Alicia

Program Manager, Employee & Community Engagement

What projects are you most excited about?

Recently, we committed to having 100% of our job descriptions reviewed for gender balance by the end of 2018. Also for 2018, work will continue with our Employee Resource Groups, who play a pivotal part in the attraction and selection of diverse top talent, and themselves can be developed and promoted into company leaders.

Carlos

Head of Diversity Recruitment

What are Groupon Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Recreational Clubs

Additional Perks + Benefits

Fitness benefits. Free office shuttles. Paid parental and family leave. Comprehensive sales training program. Sense of joy. Onsite cafes. Unlimited Routine Time Off (RTO). Flexible spending accounts. Life & AD&D insurance. 401(k). Disability coverage.

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