Director of Marketing

| Chicago

Who We Are

Networked Insights technology helps marketers from the world’s biggest brands and agencies understand their customers, inform their media spend, invent new products, drive amazing creative campaigns and improve their targeting by providing game-changing insights that no other technology company can provide.

Our two primary products - Kairos and Audience.ai - help brands tap into billions of public online and social conversations (classified intelligently using the latest advancements in AI and machine learning) so that they can become more relevant to consumers, and get better results from their campaigns.

What You’ll Do

We are looking for an amazing, energetic, data-driven growth marketer and stellar communicator with experience in and passion for demand gen, growth and marketing automation and a track record of measurable success to help lead our fast, smart, enthusiastic marketing team.

As part of a rapidly growing company with a mind-blowing product, you will take an ownership role towards demand gen projects, using a data-driven approach to help us achieve some very ambitious marketing goals. You’ll learn a lot, handle some great creative challenges, and work with a company that sincerely values innovation and entrepreneurialism. Expectations will be high, but you’ll have a ton of fun, learn a lot, and make a major impact.

Responsibilities:

  • Build a world-class lead generation strategy, leveraging high-quality content assets produced at scale
  • Build optimized landing pages for our Wordpress site using Pardot
  • Manage email marketing and lead nurturing campaigns
  • Manage SEO and paid promotional campaigns through LinkedIn, Google, Twitter and Facebook
  • Website content and monitoring
  • Collaborate with product team on competitive analysis and benchmarking
  • Field incoming press requests, mentions and articles
  • Collaborate with content manager on case studies, sales collateral, as well as company and product videos
  • Manage paid advertising and sponsorships, as well as speaking engagements
  • Own marketing data reporting in collaboration with sales ops team
  • Work with design agency, providing creative direction as needed on projects
  • Manage vendor negotiation and management
  • Assist in management of events calendar, including both strategic and tactical planning and execution and project management of major events
  • Collaborate with content manager on white papers and press releases

Qualifications

  • Bachelor’s degree in business or marketing related field
  • 8+ years of B2B marketing experience with technology, data and/or analytics centric product
  • 5+ years of recent brand, consumer and/or media marketing industry experience
  • Experience in managing lead generation programs, including PPC and retargeting, SEO and campaign optimization
  • Passion for marketing automation using programs like SF, Marketo, Pardot and/or Hubspot
  • A data geek’s love for metrics, and experience in creating useful results reporting
  • Broad marketing discipline and significant product marketing experience
  • Vendor management and outsourcing experience required
  • Autonomous and self-driven
  • Attention to details with high quality standards
  • Proven cross-functional leader and motivator
  • Very strong written and verbal communication skills

Who You Are

  • Driven and hungry for knowledge, growth, and increasing responsibility
  • Exceptional communication abilities, including excellent written and verbal skills, and diplomatic sensibilities
  • Able to shift priorities quickly and adapt easily to change
  • Proven negotiator who understands how to balance the strategic goals of our company with needs of our partners
  • Excellent at multitasking and prioritization, and is ruthlessly organized
  • Quick learner who picks ups new technologies with ease

What You’ll Get

  • Ownership and challenge in your work
  • Collaborate with intelligent and highly skilled coworkers
  • Competitive compensation
  • Stock and Equity Options
  • Excellent benefits, including health, dental, vision, disability, 401(k) and life insurance
  • Generous paid time off policy including paid parental leave
  • Company Culture that is Committed to Work-Life Balance for each and every employee
  • Casual office environment with a startup feel – We have a particular fondness for Peanut M&Ms
  • Fantastic Downtown Location connected to the Merchandise Mart

If you are interested, we would love to hear from you!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Location

350 N. Orleans, Suite 850, Chicago, IL 60654
350 N. Orleans, Suite 850, Chicago, IL 60654

Perks of working here

401(K)
Commuter Benefits
Company Outings
Flex Work Hours
Game Room
Health Benefits
Some Meals Provided
Stocked Kitchen
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