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Manager, Customer Data Strategy

Job Description

 

Do you want a career and not just a job? Are you ready to make a difference and not just make a living? Do you desire to have an impact on the future of talent in a world-class organization? Is it time take the dive into your next great adventure? If so, apply now as your first step towards joining one of the most dynamic and innovative teams in the business today.

 

McDonald’s Corporation is the world’s leading global foodservice retailer with over 36,000 locations in over 100 countries. Our U.S. business includes:

 


  • Home office headquarters located in Chicago, IL

  • Ten field offices located across the country, supporting our employees, brand and more than 14,000 restaurants ran by McDonald's and our franchisees

 

At McDonald's, it's our mission to offer dynamic careers for a variety of business functions around the world including, but not limited to positions working in:

 


  • Operations

  • Finance

  • Human Resources

  • Learning & Development

  • Marketing

  • Consumer Business Insights

  • Communications

 

We believe that a career here is an opportunity for you to be the best at what you're passionate about, in a supportive, inclusive environment where you are valued and respected. We are dedicated to building a committed workplace that rewards and recognizes you for your loyal contribution, and supporting you by offering growth and advancement opportunities. We believe the best people in the world work right here.

 

Manager, Customer Data Strategy

 

Overview

 

Over the past couple of years, McDonald’s has made a considerable investment in digital transformation aimed at putting the customer at the front and center of everything. In 2017, McDonald’s started modernizing its stores in efforts of creating state-of-the-art restaurants which include self-ordering kiosks, digital menu boards and table service. McDonald’s launched a mobile app with innovative geo-fencing capabilities that determine when customers are approaching the restaurant, ensuring the food will be as fresh as possible. The app also allows for mobile payments and lets customers get their food without standing in line or waiting in the drive-through.

 

With all the transformation taking place, McDonald’s has also acquired a rich set of data that is equally important in helping ensure all experiences both in-store and outside are relevant. As a result, McDonald’s formed a new division within US Marketing - Customer Data Strategy, Technology and Marketing Sciences. The goal of this team is to demonstrate the data acquired through digital properties as a strategic asset to drive towards rich personalized experiences for the customer.

 

Responsibilities

 

Position Summary and Responsibilities

 

The Manager, Customer Data Strategy will lead strategic recommendations as it relates to the following:

 


  • Manage the POVs and strategies for McDonald’s utilizing both known and anonymous information to inform Omni-channel marketing execution and decisions.

  • Able to provide expertise, vendor knowledge, and industry standard methodologies across digital technology components including:

  • Data Management Platforms (DMPs)

  • Customer Data Platforms (CDPs)

  • Digital Analytics and Measurement

  • Personalization

  • Develop recommendations for how to best demonstrate information and technology to drive programs across paid and owned digital media channels including:

  • Display

  • Video

  • Search

  • E-Mail

  • Push/SMS

  • Work cross-functionally with internal (IT, Finance, Operations) and external partners (agency partners, technology companies)

 

Minimum Requirements

 

Requirements

 


  • Posses at least 3-5 years of experience working with marketing clouds (Salesforce, Oracle, Adobe, etc.)

  • Ability to communicate technical information with business relevance to both technical and business audiences

  • Excellent verbal and written communication skills.

  • You have strong analytical skills

  • You are proficient in SQL and R or Python

  • Self-starter who is able to own the ongoing success of a large organization

 

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Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • SwiftLanguages
    • CustomLanguages
    • jQuery UILibraries
    • ReactLibraries
    • CustomLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • ExpressFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CustomFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • Microsoft SQL ServerDatabases
    • OracleDatabases
    • RedisDatabases
    • SQLiteDatabases
    • TeradataDatabases
    • CustomDatabases
    • CustomAnalytics
    • CustomDesign
    • Custom Management

Location

In the heart of the West Loop, a vibrant and rapidly growing tech neighborhood. Our new HQ is accessible by all forms of transportation.

An Insider's view of McDonald's Technology

What’s the vibe like in the office?

The entrepreneurial spirit at McDonald’s is noticeable at all levels. People inspire; people are nimble; people are team-driven; people are focused on evolving and improving. When you walk around the space, you can feel the energy that comes from collaboration and problem-solving. I am motivated to push myself every day.

Jen

Product Manager, Global Mobile App

What kinds of technical challenges do you and your team face?

We are providing insights and real time event data for decision making and marketing activation at a scale very few other companies can compare to. We are moving from a 1 to many CRM strategy to a 1 to 1 contextual and personalized experience for our customers and are watching our data drive the direction of feature development within McDonald’s.

Eric

Sr. Manager, Digital Analytics

What does career growth look like on your team?

Working at a company of this Global scale has stretched my skills like never before. The sheer number and variety of customers using the product I work on every day is both challenging and exhilarating; developing my skillset in a way that would be hard to match elsewhere

Jade

Sr. Product Manager, Kiosk

What's the biggest problem your team is solving?

McDonald’s has a few consistent challenges that we’re always solving for - scale and flexibility are critical. Every piece of technology that we build has to be scalable to 30,000+ restaurants! The second challenge is flexibility –we need to provide a consistent and reliable experience, and every restaurant is unique!

Whitney

Product Capabilities and Innovation

What are McDonald's Technology Perks + Benefits

Culture
Volunteer in local community
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
McDonald's provides both short and long term disability benefits at no cost to you.
Dental Benefits
McDonald’s Dental Plans allows you to see the dentist of your choice and provides coverage for preventive, basic, major and orthodontic care at 100%.
Vision Benefits
McDonald's Vision Plan provides eye exam coverage and benefits that reduce your costs for prescription eyewear, contact lenses and laser vision correction.
Health Insurance Benefits
McDonald’s offers medical plan options to help pay for the cost of health care when you need it. During enrollment, you can sign up for the insurance and pick which plan is best for you.
Life Insurance
McDonald’s automatically gives you basic life, dependent life, accidental death and dismemberment (AD&D) and Business Travel Accident Insurance (BTA) at no cost to you.
Onsite Gym
We have an 8000 square foot gym on our 9th floor with best-in-class equipment, classes, personal training, and magnificent views of the city!
Retirement & Stock Options Benefits
401(K) Matching
Once you’re eligible for the company match, McDonald’s will match your contributions with $1 for each $1 you contribute up to a maximum of 6% of your annual pay, up to IRS limits.
Performance Bonus
Match charitable contributions
McDonald’s Matching Gifts Program encourages employee support of not-for-profit organizations. Under this program, McDonald’s gives $1 for every $1 you contribute, up to $5,000 a year.
Child Care & Parental Leave Benefits
Child Care Benefits
McDonald’s has agreements for employee child care discounts to help you with the cost of child care while you work.
Generous Parental Leave
McDonald’s provides four types of Parental Leave, and you may be eligible for one or more of the types of leave listed: Paid Parental Leave, Maternity Leave, Adoption Leave, Unpaid Parental Leave.
Flexible Work Schedule
McDonald's provides employees with a flexible work schedule that includes Summer hours, Core hours, Compressed week, Flexible start and end times.
Family Medical Leave
The Family and Medical Leave Act (FMLA) and certain state laws allow you to take unpaid leave to care for yourself and your qualified family members, as long as you are eligible.
Adoption Assistance
McDonald’s Adoption Assistance Program helps with the costs of adopting a child. The child must be under age 18 and not related to you by blood or marriage.
Vacation & Time Off Benefits
Generous PTO
McDonald's employees receive between 15 and 25 days per year of paid time off based on years of service.
Sabbatical
Eligible employees get 40 days of paid sabbatical after their first 10 years of working at McDonald's
Paid Holidays
Paid Sick Days
McDonald's employees receive 100 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Happy Hours
Happy hours are hosted on Thursdays in the summer, and twice a month on Thursdays during the remainder of the year.
Parking
McDonald's offers employees paid on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Continuing Education stipend
Paid industry certifications
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