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Introduction to Digital Marketing (Free)

Organized By
General Assembly
Mon
Jul 23
06:00 PM - 08:00 PM
Marketing
Networking
Startups
Description

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).

Prereqs & Preparation

Location of Event

General Assembly Chicago SPACE - 444 N. Wabash Ave. 5th Floor
Chicago, IL, 60611
General Assembly Chicago SPACE - 444 N. Wabash Ave. 5th Floor
Chicago, IL, 60611

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