Vibes, a mobile marketing technology leader, today announced it has acquired the U.S. brands business of Lumata, Inc., an international company with a 10-year experience in delivering industry-leading mobile marketing software and services to operators, brands and advertisers worldwide.
The deal further solidifies Vibes' leadership position in the opportunity-rich mobile marketing landscape. According to the "MMA Mobile Marketing Economic Impact Study," marketers and retailers spent $6.7 billion on mobile marketing in 2012 and are expected to increase that spend at a compound annual growth rate of 52 percent, to reach $19.8 billion by 2015.
As part of the deal, Vibes will assume ownership of Lumata's U.S.-based customers and will retain Lumata's U.S. employees located in Seattle and San Francisco.
In the first half of 2013, Vibes has achieved record revenue growth as brands continue to accelerate their mobile marketing efforts to build deeper relationships with their customers in order to drive revenue growth and loyalty.
"This is another acquisition by Vibes that further validates our momentum and commitment to growth," said Jack Philbin, Vibes co-founder and CEO. "Lumata has done a tremendous job building customers in the U.S. that have a strong strategic fit with our company. We are excited to help these customers leverage our Catapult platform to further build out their mobile marketing strategies and customer engagement."