How new sports stats produce better financials - in Crain's Chicago Business

by Randy Horton
January 22, 2014
If Gary Walrath can change the way people talk about basketball, he'll make his company a lot of money.
 
While most fans and media pundits analyze games and player performances through box score staples like points, assists and blocked shots, the CEO of Northbrook-based Stats LLC is pushing terms such as “points per touch,” “rebound chances” and “secondary assists.”
 
That's the language at the heart of SportVU, the company's player-tracking technology, which this season was installed in all 29 NBA arenas under a multiyear deal with the league.
 
 
And watch a video about SportVU here:  http://bcove.me/wla5typ4
 
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