If Gary Walrath can change the way people talk about basketball, he'll make his company a lot of money.
While most fans and media pundits analyze games and player performances through box score staples like points, assists and blocked shots, the CEO of Northbrook-based Stats LLC is pushing terms such as “points per touch,” “rebound chances” and “secondary assists.”
That's the language at the heart of SportVU, the company's player-tracking technology, which this season was installed in all 29 NBA arenas under a multiyear deal with the league.
Read the rest of the story here: http://www.chicagobusiness.com/article/20140118/ISSUE01/301189976/how-new-sports-stats-produce-better-financials
And watch a video about SportVU here: http://bcove.me/wla5typ4