Narrative Science just published a first-of-its-kind book

by Sam Dewey
July 29, 2015

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Chicago’s Narrative Science provides enterprise businesses with a natural language generation software called Quill. Through artificial intelligence, Quill mines through piles of data, analyzing as it goes and presenting users with relevant and understandable explanations of what exactly that data means.

In other words, it’s a data storyteller.

And the company’s gotten so good at storytelling that they went ahead a wrote a book on the topic they know best: artificial intelligence (AI).

Tuesday, the company announced the release of Practical Artificial Intelligence For Dummies®, Narrative Science Edition in order to give its readers a better grasp on the current state of AI and how businesses can best leverage AI to benefit in the future.

“With all the hype, fear and confusion around artificial intelligence, I felt the world could use a straightforward explanation of what makes something ‘AI,’ why it matters, and how it can be applied to everyday business problems,” said Kris Hammond, author, co-founder, and chief scientist at Narrative Science, in a statement. By giving people easy-to-understand information about emerging technologies, my hope is they can ask technology vendors the right questions and not get bullied by sales pitches that include ‘It’s very complicated,’ ‘It’s somewhat technical,’ and ‘It is an absolutely unique approach.’”

From teaching readers how to strategically evaluate AI technology to arming them with hard-hitting questions to ask vendors before buying an AI system, the book promises to help businesses drive results.

“The book demystifies a lot of misconceptions around artificial intelligence and downplays the hype, with tangible tips on how enterprises can utilize AI everyday,” Mary Grace Glascott, product and content marketing manager at Narrative Science, told Built In Chicago.

Hammond, who helped launch Narrative Science in 2010, comes from a prestigious background of working with AI. He founded the artificial intelligence lab at Northwestern University, where he also teaches courses on the subject. Despite his erudite reputation, his book—much like his software—remains user-friendly and easily digestible.

“The book does a really good job of explaining the capabilities of AI with everyday anecdotes, like your Netflix recommendation system or how Siri is able to communicate with you,” Glascott said. “It’s written so that the every day Joe can easily understand and consume it, but I think it will be more attractive to readers who are tasked with bringing something new to their enterprise.”

Click here for a free online copy of the e-book.

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